While developing mobile phone applications, businesses target Android due to its massive worldwide mobile operating system market share. Alphabet has made Android available as being an open source mobile platform. Also, it updates the mobile operating-system at regular intervals with extra features and enhancements. But the penetration rate of individual versions of the mobile os differs.

Alphabet does not regulate the Android smartphones, tablets, and phablets manufactured by various companies. Hence, the devices manufactured by different companies come with varying hardware features despite being powered by the same version of Android. For this reason; it might be required for developers build mobile apps by targeting a wide range of devices powered by different versions of Android.

While planning, developing, and testing the mobile app, they need to focus extensively on its accessibility, functionality, performance, usability, and security in the mobile app to maintain you engaged no matter their selection of Android device. Also, they should explore ways to create the app deliver personalized user experience across varying devices and operating system version. They further have to address a number of common challenges to produce a strong Android app.

As said before, the current market share of individual versions of Android differs. In accordance with the latest data released by Google, the latest version of the mobile operating system – Nougat – features a market share lower than its predecessors – Marshmallow, Lollipop and KitKat. Each latest version of Android comes with several additional features and enhancements. The developers have to include specific features within the app to make it deliver optimal user experience by taking advantage of these extra features. Simultaneously, they also need to be sure that the app delivers rich and personalized user experience on devices powered by older versions of Android. The developers have to target multiple versions of Android to help make the applying popular and profitable within the short term.

Unlike other mobile os, Android is open source. Alphabet allows device manufacturers to customize its operating system according to their specific needs. Also, it does not regulate the Android devices launched by various manufacturers. Hence, the devices include varying hardware features despite being powered through the same version of Android. As an example, two devices powered by Android Nougat may differ from the other person inside the class of screen size, resolution, camera along with other hardware features. While developing an Android app, the developers need to ensure it delivers personalized experience to each user by accessing all hardware highlights of his device.

Google has not released any common ui (UI) designing process or rules for the mobile app developers. Hence, most developers build Best iPhone Apps without following any standard UI development process or rules. Once the developers create custom UI interfaces in their own way, the apps do not look or function consistently across different devices. The incompatibility and diversity from the UI affects an individual experience delivered by the Android app directly. The smart developers opt for responsive layout to maintain the UI consistent across many devices. Also, the developers have to test the UI with their mobile app comprehensively by combining both real devices and emulators. But often developers find it daunting to develop a UI which make the app look consistent across various Android devices.

Most developers use third-party APIs to improve the mobile app’s functionality and interoperability. But the standard of third-party APIs readily available for Android app developers differs. Some APIs are equipped for a specific version of Android. Hence, these APIs usually do not work on devices powered by different versions from the mobile operating system. The developers must explore ways to make a single API work on different versions of Android. Nevertheless they often find it hard to have the app work smoothly on different cfbska devices with the same set of APIs.

Its open source nature makes it easier for device manufacturers to customize Android according to their specific needs. But the openness as well as its massive market share made Android susceptible to frequent security attacks. There are lots of occasions when security of millions of Android devices continues to be influenced by security flaws or bugs like Stagefright, ‘Certifi-gate’ mRST, FakeID, Installer Hijacking and TowelRoot. The developers need to include robust security features in the application and use latest encryption mechanism to keep an individual information secure despite targeted security attacks and security flaws in Android.

The newest data posted on various website depict that Google Play Store includes a much higher number of mobile apps than Apple App Store. Also, a large percentage of Android device users prefer free apps to paid apps. Hence, the developers have to promote their mobile apps aggressively to achieve higher download numbers and implement app monetization options. They also need to implement an extensive digital marketing plan to market the app by targeting by far the most relevant users. Many developers need to avail the expertise of digital marketing professionals to market their apps aggressively.

The users have option to pick from several Android apps offering identical features and functionalities. But developers often think it is daunting to develop apps with unique features and functionality. They often include features and functionalities in the app making it much like several apps obtainable in the identical category inside the Play store. Unlike Apple, Google fails to implement stringent guidelines to examine the standard of new apps being submitted to its app store. Absence of standardized quality assessment guidelines often make developers address issues linked to patent. Some developers need to design and modify their apps in future in order to avoid patent issues.

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